As a one-stop foreign language institution with all the solutions small and large businesses need to increase their bottom line, CORE Languages is bridging language barriers and helping businesses communicate efficiently with their clients.
Businesses communicate with their clients in many ways. Email marketing, flyers, billboards, radio, TV, SMM and most of all through their website online. Translating and interpreting is very important for any marketing and sales team. Your team is responsible for creating and maintaining the brand, they teach the customers about the benefits of your product and they will communicate to the rest of your team when they have questions and concerns on dealing with a cross-cultural campaign.
A good sales person will know the language his clients speak but they need to go further. A good marketer will be able to design an ad campaign that speaks to the person in their language and with their cultural context in mind. There are plenty of examples of how a good marketing campaign can turn ugly if the language and culture do not match the intention.
While these examples might seem funny to us – they are in fact – very costly mistakes that can ruin a brand and shut the door to a company looking to expand in a new market. Marketing to a diverse customer base can be difficult if you do not understand where they are coming from, what they like and dislike and most importantly what they feel is valuable.