Reason #5 companies invest in foreign language and cross-culture training classes for their employees is to be able to reach out to the increasingly diverse customer base within the U.S.A. By now most people have noticed that you can go to most cities and find a large minority population with advertising and marketing directed specifically at them. Spanish media is just as powerful and more present in our society today than it ever has been. Spanish speakers have media outlets like TV, radio and magazines specifically to address their needs and to harness their buying power. Minorities in the US have over $2.6 trillion in buying power with a projected increase of $1 trillion by 2015.Most companies have noticed this trend and hire bilingual speakers to do everything from customer service, sales, marketing, in retail stores, call centers and more. ‘Hablamos Español’ is commonly seen at the cash register or on a sales representative’s name tag. Why? Because they do not want to miss out on the opportunity to make a sale and create a relationship with their clientele. Consumers know that someone will take the time to address them in their native language even if they can speak English. Smart companies have now taken the focus off of recruiting bilingual speakers to training their existing employees in a target language. Through Spanish classes, sales and customer service representatives are able to support the large Spanish speaking customer base in the United States. Foreign language classes and cross-culture classes are so popular because they also give valued employees an opportunity to participate in team building exercises that ultimately improve communication and increase productivity. Companies who offer employees at all levels foreign language and cross-culture classes show their employees that they are committed to their professional development. Adding to an employees skill set through language and culture training is among the most valuable assets they can acquire. Business Spanish is just as valuable as English in the States and your employees will benefit from language personally and professionally! Not only that but your customers will be thankful and more likely to continue doing business with you if you reach out to them in their language.
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