Executives, employees at all levels and their spouses, students, trainees, and even small and large businesses around the world are learning foreign languages to improve their communication skills. The most popular languages are English, Spanish, German, Chinese, French and Russian. While many individuals are choosing to learn a language using various apps, software programs and online systems – most businesses are investing in their bottom line by bringing the language instructor on site or to their employees’ homes. The reason for this is that the globalized marketplace and complex job market require that companies and their employees use additional skills to remain competitive. Learning a language is important for workers who want to stay competitive in a job market where they are competing with countless professionals with similar educational backgrounds.Companies who are expanding their international reach need to understand the marketplace in which they are conducting business whether it is in the United States, where the customer base is comprised of a very large minority population, or abroad where understanding of language and culture is the only way to connect with new clients. Great communication skills are the foundation for workers to be able to get the desired jobs and/ or reach higher levels of employment. The way a company or brand communicates with its followers is also based on their ability to excel in understanding the needs and wants of their diverse consumers. Any company that expects all of their investors, customers and employees to learn English is in for a surprise. Companies and their mission critical teams need to be aware of cultural nuances, local differences, and they need to be able to communicate in the language of the country they’re in. In order for a mutually beneficial relationship to exist between customers and a business – communication must be able to flow in both directions – meaning in more than one language! If that happens – costly miscommunication and embarrassing mistakes can be avoided and the people you are marketing to and working with will be more likely to trust you and your business because you showed them a commitment to understanding their point of view. After all, the customer is always right!
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