Attract Global-Ready Employees
Creating a base of multilingual personnel in a company or organization may sound daunting when you’re in the monolingual lane. However, reaping the benefits of multilingual capability may be within a closer grasp by taking proactive actions that catapult you into the multilingual lane. A great launch point is to attract the right employees. After initiating a comprehensive language training program that operates yearly, quarterly or continuously, businesses can include “language training” on the list of “benefits” presented in job postings. Publicizing a company-sponsored language training program will not only help candidates assess whether the position is a great fit, but also attract candidates who are global-ready, or ready to acquire the language needed to perform bilingual jobs. These potential additions to the team may already speak the language perfectly or to some degree. Other candidates may be hungry to learn a language, conduct international business, or travel on behalf of the company. This proactive step to creating a multilingual workforce conserves an organization’s efforts and funding. Candidates unintimidated by language, who are motivated to learn, can take legwork out of transitioning the company to the multilingual lane. These new hires can even help current monolingual employees get started learning a new language!
Smart Training Investments Boost Employee Retention
While only select positions received language training in decades past, the increasing globalization of the economy makes organizations benefit and grow from positioning multilingual employees at every level. Everyone from lower-level employees who may be on the front lines with the public, or supporting administratively, to managers who contact clients and partners can add value to the company after language training. Employees stay at one employer for shorter durations nowadays. According the Bureau of Labor Statistics’ Employee Tenure Summary, the median number of years that employees remained with an employer fell from 4.6 years to 4.2 years from 2014 to 2016. This figure illustrates that investing in employees requires prioritization and optimization, and language training is a solid investment. A comprehensive language training program or field-specific language program can improve job satisfaction, foster loyalty and ultimately increase employee retention. An organization can reap these benefits just by enabling an employee to do all or part of their same job in the target language. How does language training increase employee retention? It empowers associates to grow and learn apart from their regular roles, thereby offsetting periods of routine work. In addition, it allows them to take pride in progressing and . . .
Foster Novel Employee Connections
. . . connect with their colleagues. Creating another sphere in which employees can interact and relate to one another outside of their normal interactions cultivates new relationships-perhaps ones that would not have surfaced otherwise. Language classes are heavy on group work and practice conversations, enabling associates to work with different departments and all levels of the ladder. Employees can continue those relationships in their daily work, practice at the water-cooler and support each other when applying the language on the job! In addition, training all employees creates a greater pool of candidates for promotion to bilingual jobs and enables more employees to conduct bilingual business.
Supercharge Networking Power
Apart from performing duties in another language, if employees at every level can make connections in multiple languages, the networking power of the company skyrockets. Sending multilingual staff to conferences, trade shows, networking events, on international business trips, or wherever a company needs representation, is invaluable-and impressive. Speaking another language is a shortcut to demonstrating respect and cultural sensitivity. In marketing and sales, making small talk-or holding a full conversation-in a potential client’s language indicates a concern for and understanding of client needs. Beyond representing the company in formal spheres, these associates can also establish rapport with partners or those met casually—all along promoting of the company’s products or services and multilingual capabilities.
Eliminate Reliance on External Translation and Interpretation
The US Bureau of Labor statistics predicts that demand for translators and interpreters will double in the decade leading to 2022. Clearly that figure is indisputable evidence of increasing global connectedness and the rise of international business. Equipping team members with language skills liberates a business from dependence on third-party language services. Apart from the cost-effectiveness of a multilingual staff, cutting out the middle man resolves problems or gets the work done better and more efficiently by the people naturally involved.
With proactive steps, a small investment in language can create a workforce of global-ready employees that provides exponential returns. When employees progress, receive desired international travel and language opportunities and are well-equipped to handle them, then employee retention and networking power surges. Stay tuned to the CORE Languages Blog for more in-depth coverage of the benefits of comprehensive language training programs offered continuously or frequently.