Here are a few examples:
A direct approach to creating new revenue streams would be to train an associate to deal with international customers… to speak their language and understand their culture. This would create a relationship that otherwise could not have occurred. And it doesn’t even have to be an international customer… take the healthcare profession. Doctors and nurses learning Spanish to speak with the Hispanic population, thus offering better service and a place to feel welcome; that results in referrals and repeat visits.
An indirect approach would be to train an associate in a language so that she could create a more personal dialogue with an international branch of that same company, thus creating a more efficient work atmosphere… thus getting work done more efficiently. Being able to move away from conflict resolution to focusing on shipping the product is the bottom line here.
Or an associate who comes from overseas and brings his family. We train his spouse to function in the new language proficiently to provide peace of mind to the associate while he is at work. No need to worry about how things are going at home, thus being able to concentrate on getting business done at work… Creating an environment of peace and contentment is a powerful thing.