Atlanta, Georgia, sits at the center of one of the top ten largest metropolitan regions in the United States, with a population exceeding five million people. Metro Atlanta is home to the world’s most-traveled airport and has been ranked among the top 25 global cities of the future and as one of the world’s leading cities for foreign investment.
Atlanta’s location makes it an important commercial artery in the southern United States, a major city for global business, and a great place to learn German. Over the past five years, Georgia has experienced record growth in international trade, and Germany has been one of the state’s most influential trade partners and foreign investors.
German imports account for nearly 20% of Georgia’s foreign import activity. Germany also ranks first among foreign countries in its number of Georgia-based facilities, with over 500 sites in the state, nearly a third of which are manufacturing plants. Altogether, the 250+ German-owned and affiliated companies employ over 23,000 Atlanta and Georgia residents.
These facts considered, the value of learning German in Atlanta is undeniable. Major international corporations operating in the region include such German powerhouses as Mercedes-Benz, Porsche, Sandler AG, and Siemens. These companies place a high value on employees who speak German and are able to communicate effectively with colleagues in foreign offices and German transferees. When you learn German in Atlanta, you’ll raise your desirability as a candidate for careers with the German-operated businesses that have proven to be a significant force in the economy of the southern United States.
For hiring managers and business executives in the region, the benefits of having employees learn German in Atlanta likewise cannot be overstated. Encouraging employees to learn German and supporting them in a language training program adds value to your business by empowering your team to communicate effectively with German-speaking coworkers. Additionally, German language skills enhance your employees’ understanding of the business etiquette their German counterparts adhere to, which will prove to be a valuable asset in negotiation and networking.
Plus, there is a considerable — and growing — German expatriate community in the Atlanta metro area. An Atlanta Magazine piece touted the many ways in which the over 17,000 German expats in the region stay connected with their home country:
They’ll also find a 17,000-strong community of German expats here, who watch German soccer teams on a big screen every Saturday, August through May, at the Goethe-Zentrum Atlanta in Colony Square. They drink real German beer and eat ersatz German cuisine at Der Biergarten downtown. They get German sausage at Patak Meats and German bread at Bernhard’s Bread Bakery. They commemorate German reunification at Kennesaw State University, where a 12-foot-tall chunk of the Berlin Wall is on display. They get together at different German Meetup groups and they worship at German Church Atlanta.
When you learn German in Atlanta, you will be able to participate more fully in the vibrant German cultural scene in the region. You’ll be able to relate to your German neighbors or members of your community, and to engage with authentic European tradition in your own backyard. And when your children learn German in Atlanta, they’ll not only benefit from practice with classmates who are native speakers, but they will be at an advantage when applying for future internships and jobs with German-owned companies in the region.
The facts speak for themselves: learning German in Atlanta is a great investment in yourself and your business. Whether you’re looking to enhance career opportunities, bolster your international business, connect with expatriate neighbors and friends, or take advantage of German cultural experiences in the Atlanta metro area, you’ll be able to open many exciting new doors when you learn German in Atlanta.
To learn German in Atlanta with CORE Languages, contact us today!