A few weeks ago on this blog, we discussed reasons to learn German in Chattanooga, Tennessee. Today, we’ll look at how learning Spanish in Greenville, South Carolina, can boost your business prospects and cultural understanding of the area.
In making the case for Greenville, the numbers tell the story. Immigrants make up just about 5% of the population in South Carolina, and in particular the state’s Latino population has risen steadily from under 1% in 1990 to 5.3% in 2013. To translate that into business opportunity, according to research out of the University of Georgia, the purchasing power of Latinos in South Carolina exceeded $5 billion in 2014 — skyrocketing some 1,285% from its rate in 1990! Plus, South Carolina’s 6,000 Latino-owned and operated businesses themselves bring in over $2 billion in revenue annually, and employ over 10,000 state residents.
All these numbers underscore one key point: the Latino population in South Carolina is rising, and the reach and profit of their businesses is growing in turn. Specifically, Greenville is the county that has seen the largest growth, as shown by this visual depiction of Latino immigration rates in the state produced by the dedicated Consortium for Latino Immigration Studies at the University of South Carolina. As these high rates of growth are projected to continue, learning Spanish in Greenville is one way to help your business stand out in increasingly bilingual and globally competitive market.
If your business is in the construction, agricultural, food processing, landscaping, restaurant/hotel or service industries — the sectors that most frequently employ Latinos in the state — you will likely find particular benefits from educating your employees on Latino culture and the Spanish language.
On one hand, learning Spanish in Greenville will help your company at the macro level by laying groundwork for partnerships and sales with relevant organizations owned and operated by Latino immigrants and second-generation businesspeople. In turn, a strong Spanish-language background can help your team go the extra mile in researching and courting mutually beneficial collaborations with those organizations. And as many immigrant communities develop strong networks and connections, gaining an understanding of those companies and improving your ability to relate to their employees could likewise lead to larger, self-sustaining partnership efforts.
At the micro level, learning Spanish will help your employees in day-to-day operations, potentially with those partner organizations, but also with Spanish-speaking connections who have a hand in your industry’s undertakings. Be it direct customers, service representatives from competing companies, or even third-party providers for the physical office infrastructure, an ability to communicate in another person’s native tongue will always go a long way. Learning to speak Spanish — and beyond that, being aware of the Latino culture in a mindful way — will give your employees a means of communicating in a personal, respectful manner with any native or bilingual Spanish-speakers they encounter in their work.
With the statistics proceeding in this fashion it’s all but a given that a business in Greenville, South Carolina will find itself working with a Latino-owned or operated company and alongside native Spanish-speaking colleagues. Learn Spanish in Greenville to can boost your company’s sales prospects and prepare your employees for profitable and respectful workplace collaborations.