Reason #4 companies are investing in their employees’ foreign language and cross-culture training is to show their valued clients their commitment to a mutually beneficial business partnership. Whether you are trying to make a great first impression or creating a stronger foundation for the business partnership to grow – you need to be speaking the same language. Even with the advent of global language policies, companies are realizing that English isn’t the only way. International clients want to see commitment to their relationship. They enjoy being able to practice their English while you practice their language and learn about their culture! If associates are spending longer periods of time in foreign countries it is wise to have them prepared to interact with clients professionally and socially in their language. It demonstrates awareness and receptivity to their needs. This will open doors into the inner circles of the business and communication will become more efficient and effective. While many foreign business professionals take English classes (ESL) as a way to add to their skill set and increase their overall value to employers – many international companies who do most of their business outside of English speaking countries are seeking out and recruiting bilingual – and – multilingual business professionals. It is the ability of these professionals to connect with a broader customer base and to create solid foundations for the business to grow on that makes them so valuable. Employees who work for multinational companies with headquarters in non-English speaking countries are finding out how their language skills quickly become their biggest asset. Many business professionals even take the cost of foreign language classes and cross-culture classes upon themselves. However, smart companies who want to retain their valuable employees are giving them the opportunity to advance professionally through foreign language classes (ex. Spanish, German, French, Russian, and Chinese) and training as part of their professional training and development human resource strategy. Every business wants their multicultural teams, trade partners and important clients to feel valued and understood! After all, every relationship needs to be nurtured in order to flourish!
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